Buyer Directory & CRM-Style Outreach Tool – Video Explainer
This short video walks users through how to navigate and use the Buyer Directory, a practical CRM-style tool designed to support targeted export outreach.
The directory profiles over 60 UK-based macadamia and mango importers, with buyers segmented by product focus, buyer type, and priority tier. The video demonstrates how exporters, industry bodies, and support institutions can filter, prioritise, and track buyer engagement to move beyond generic market lists toward more strategic, relationship-driven outreach.
The tool is designed to help exporters focus their time and resources on the most relevant buyers, strengthen market entry strategies, and improve the effectiveness of trade promotion efforts.
Who this is for:
Export-ready macadamia and mango producers
Exporters and aggregators
Trade support institutions and business associations
Market development and investment promotion teams
To access the database reach out to us via info@malawivaluechains.com, cc: Tapiwa.Chitwere@adamsmithinternational.com